K-Station: Staging for Different Demographics

November 18th, 2011 | Author: michelle

K-Station is promoting a portion of their housing to lower income, and first time home buyers. This has created a unique situation for staging, because there are two distinctly different demographics that the Killingworth Station Condos are being marketed to.

While both share green ideals, one is a slightly older well established upper or middle class professional. While the other is the young artistic Portland hipster or trendsetter who is a first time homeowner hoping to find an eco-friendly home.

I ended up staging two different condos, below is a side by side of the different ways I staged each in order to better target that demographic. The images on the left are for the first time homeowner condo, and the images on the right are targeting the established professional.