Greg and Laura first started selling property in Portland six years ago, and there business has continued to grow. I love working with Columbia Redevelopment, and several of my recent blogs posts are about homes that I staged for them. They recently blogged about the importance of staging, and featured some of the work I’ve done with them as their exclusive stager.
Click HERE to read the post, and learn more about Columbia Redevelopment.
Quick update on a recent staging I did in Lake Oswego, its already pending sale.
At 3,690 sq ft, homes this large can be overwhelming for a potential buyer when they are empty. There is so much space, and so many rooms that it is easy for the would be buyer to have trouble gauging rooms functionality, and it’s not unusual to assume an empty space is smaller then a well-furnished one, because there is no reference point.
Scroll down to see some pictures from the staging:
I recently staged a home in the Portland Mt. Tabor Neighborhood. Less then a fifteen minute drive from downtown, this is one of those sought after neighborhoods (93% of residents rated it good or very good on a livability survey) that feels incredibly residential, but is within easy walking distance of pedestrian heavy areas like Hawthorn and Belmont that are full of restaurants and boutiques. The best of both worlds, and right near the scenic Mount Tabor, with all its bike paths, walkways and playground.
Knowing a lot about the area allowed me to stage for the demographic that seeks this neighborhood: a mix of white collar singles and couples from a more affluent background. This house was an elegant a five bedroom with three bath. I staged to emphasize the beautifully classic feel of this 1911 home. Click HERE to check out the listing, or scroll down to see some pictures from the staging:
Recent staging job for a spacious four bedroom custom build home, with a 1/3 acre lot and luxury features like a wood sauna. This home is gorgeous, and had been sitting on the market for 6 months before staging. Because this is a custom build home, and only sixteen years old, it has a very unique layout and design, with a lot of wood and built-in shelving. There was an interesting aesthetic mix of modern and Victorian. When initially put on the market, the pictures in the listing emphasized the more classic elements of the home, but didn’t do justice to how versatile the space is. I was really excited to get to play with the visuals on this staging. Here are some pics.
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After:
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Some more pictures:
To see the full listing Click Here.
Since I normally blog about home staging, I thought it would be nice to do a post about another side of my business: interior design. For those who don’t work in the field, staging and interior decorating can seem very similar. The fundamental difference between the two has to do with function. The main goal of interior design is to create a functional living space that not only fulfills the daily needs of those that live there, but creates a space that is visually pleasing to the client and reflects their personal style and preferences. The main goal of staging is to sell.
With interior decorating you have to get to know the home owners style. You get to guide them through different furniture and accessory choices, and work to create a mutual vision on each room. As a designer you also have to weigh visual choices against the functional needs of your client for each room in order to help them maintain a space that will fulfill their daily needs. Certain counter choices for a kitchen might look gorgeous, but not be functionally appropriate for a family that likes to do a lot of heavy cooking. When navigating through hundreds of different design choices, a decorator make the process less overwhelming and uses their expertise to narrow the choices to those that best fit each client.
While home staging is the bread and butter of my business, I really enjoy getting to do interior design also. You can also browse around this web-site to get the best construction services as it can attract more buyers. With staging so much of the work involved deals with creating neutral space that any buyer would want to move into.A lot of time is spent on helping a seller transition from seeing their house as THEIR HOME, to instead a house they’re selling cash for your house. It’s a nice balance doing interior decorating, getting to help a client create their ideal home space, making their house feel like their home.
Normally winter slows down a little for us, but it has been a busy season. On top of our regular clients, we have been recently working with Lennar. One of the nation’s leading home builders, Lennar is one of the biggest builders in Portland. We have had the opportunity to stage nine homes for them so far.